Programmatic advertising is an automated, AI-driven method of buying and optimizing digital ads in real time. Instead of manual bidding, it uses machine learning and algorithms to purchase ad placements across display, video, native, and CTV (Connected TV) platforms. Programmatic ads improve targeting accuracy, ad efficiency, and return on ad spend (ROAS) by using real-time bidding (RTB) and audience data.

Cookieless marketing refers to privacy-first advertising strategies that don’t rely on third-party cookies for tracking users. With increasing data regulations like GDPR and CCPA, brands are shifting to first-party data, contextual targeting, and AI-driven predictive analytics to engage audiences without compromising privacy.

Dark social refers to private, untrackable content sharing through channels like WhatsApp, Slack, email, and DMs. Since these interactions don’t generate traditional referral data, marketers must use UTM tracking, social listening, and first-party data collection to measure their impact on brand awareness and lead generation.

Zero-click content is a marketing strategy designed to deliver value upfront without requiring users to click through to a website. It includes LinkedIn posts, Twitter threads, Google Featured Snippets, and carousel posts that provide actionable insights directly within the platform, increasing brand engagement and authority.

Performance marketing is a results-based digital marketing strategy where advertisers only pay for specific actions like clicks, leads, or sales. It includes PPC advertising, affiliate marketing, retargeting, and influencer collaborations, allowing brands to optimize budgets and maximize ROI based on real-time performance data.