Connecting Markets,
Expanding Your Opportunities.
Our Promise
At Way Media, we promise to be your dedicated partner in driving meaningful engagement with the right prospects. We strive to deliver results that matter; high-quality, marketing-qualified leads that fuel your business growth. Our approach is powered by innovation, precision, and a strong commitment to helping you connect with your ideal customers, no matter where they are in the world.
Driven by Purpose, Powered by Expertise.
At Way Media, we believe in creating lasting partnerships built on trust, reliability, and measurable success. Our expertise in demand generation, combined with cutting-edge technology, allows us to deliver marketing strategies that consistently outperform expectations. We are more than a service provider, we are an extension of your marketing team, helping you find the leads that turn into lifelong customers.
Our Services
Account-Based
Marketing
Intent-Driven Strategies
Event-Centric Engagement
Content-Led
Programs
Industries We Serve
IT & ITES
Travel
& Tourism
Manufacturing
Hi-Tech
Supply Chain
Energy
& Utilities
Media &
Entertainment
Retail
Business
Services
Real Estate
& Construction
Healthcare
Telecom
Financial
Education
Our Journey
Way Media Founded
2019
Started Operations in Cape Town
2022
Launched CRO First and CHRO First
2024
2020
Maintained steady
operations
through the
COVID-19 pandemic
2023
Started Operations in Costa Rica
Our Values
Integrity
We uphold honesty and strong moral principles in everything we do.
Innovation
We continuously seek creative and advanced solutions to meet client needs.
Inclusion
Recognition and dignity wherever it is due
Leadership
Rizwan Raza
CEO
Rizwan Raza is an accomplished
business leader with over 17 years of
expertise in B2B growth strategies. As
CEO of Way Media, he is
steering the company’s next phase of
growth by harnessing new
technologies and innovative marketing
approaches, empowering businesses
to reach new heights and unlock
untapped potential in a dynamic
global market.
Lee Salem
VP Sales, Americas
Lee Salem is an award-winning sales leader with over 20 years of experience. Specializing in lead generation and digital marketing, Lee is renowned for his strategic thinking and proven ability to drive revenue growth and build lasting client relationships.
Kavita Patel
VP Sales, EMEA and APAC
Kavita Patel, based in London, has over 18 years of B2B demand generation experience. She holds extensive expertise in creating strategic, data-driven solutions that drive growth. Kavita is known for her collaborative approach and building lasting client partnerships across industries.
Global Footprint
There are Ways,
Then There is Right Way,
And Then the WAY Ahead.
HEADQUARTERS
Cape Town, South Africa
+27 - 210034500
demand@way.media
OTHER LOCATIONS
USA | UK | Costa Rica | Philippines | India
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