EJ brings over 15 years of B2B marketing experience to this panel, with a specialism in building demand generation engines that connect marketing activity to real revenue outcomes. At Granicus, he leads full-funnel demand generation across inbound, outbound, ABM, and field marketing, with a track record of turning complex marketing stacks into predictable pipeline.

He describes himself as a “cyberluminary”, always testing new technologies before they go mainstream. On August 18 he brings that lens to the question every B2B marketer is sitting with right now.

Amir is a marketing transformation leader with over 25 years of international experience helping organisations accelerate growth at the intersection of creativity, data, and emerging technology. His career spans B2B, B2C and D2C across more than 30 markets, advising executive teams on how to transform marketing into a driver of sustainable growth. As Founder and CEO of Method + Motion, he helps ambitious brands build intelligent marketing systems that combine AI, emerging technology, and human ingenuity into measurable outcomes.

Having spent two decades living at the intersection of data, creativity and technology, Amir is one of the few people on this panel speaking from the inside of the AI shift.

Maria Masaniello is Demand Generation Director at XTM International, a leading AI-powered globalization platform, where she leads B2B marketing and pipeline growth strategy. With over 10 years of experience in SaaS demand generation and revenue marketing, she has a proven track record of turning marketing programmes into measurable pipeline growth.

As AI platforms continue to reshape how B2B buyers discover and evaluate vendors, Maria brings a valuable, practitioner-led EMEA perspective to the conversation.

Jeremy is an AI practitioner and founder who has spent the last decade at the intersection of technology adoption and real-world business transformation. With deep expertise in how AI is reshaping the way businesses find, engage, and convert customers, and a front-row seat to the shift from traditional search to LLM-driven discovery, Jeremy brings a sharp, practitioner’s lens to a conversation that most people are still catching up on.

As moderator, he will ensure the panel goes beyond the headlines and into the questions that actually matter for B2B marketers