B2B LEAD GEN CHALLENGES
- Hard to identify buyers who are actually in-market
- Wasted media spend on broad, non-converting audiences
- Targeting often doesn’t align with key accounts
- Inconsistent messaging across channels and formats
- Difficulty proving campaigns’ true impact on pipeline
Way Media IntentX DSP
THE APPROACH
Way Media IntentX DSP analyzes buyer intent signals in real time to help identify organizations and roles demonstrating active interest. Campaigns are then delivered across key digital channels with bidding and creative adapting based on engagement potential. The goal is to focus efforts where they are most likely to have impact.
Way Media IntentX DSP
BENEFITS
These are the outcomes the platform is built to support.
- Hard to identify buyers who are actually in-market
- Wasted media spend on broad, non-converting audiences
- Targeting often doesn’t align with key accounts
- Inconsistent messaging across channels and formats
- Difficulty proving campaigns’ true impact on pipeline
Way Media IntentX DSP.
KEY PLATFORM FEATURES
- Intent-Driven AI-Powered Media
Buying
Analyzes firmographic and behavioral signals to help identify audiences showing active interest. - Real-Time Bidding (RTB) Ecosystem with
Predictive
Optimization
Runs automated auctions across premium ad exchanges and adjusts bids based on conversion potential. - Account-Based Programmatic
Targeting
Supports campaigns tailored to specific organizations and decision-maker groups, aligned with sales priorities. - Omnichannel Automated Ad Placement
Delivers campaigns across display, video, native, connected TV (CTV), and digital out-of-home (DOOH) channels. - Dynamic Creative Optimization (DCO) & Predictive
Lead
Scoring
Personalizes ad creatives in real time based on audience signals and helps focus budget on higher-quality opportunities. - Comprehensive Real-Time Attribution & Analytics
Suite
Provides reporting that connects engagement activity with lead quality and pipeline contribution.
Way Media IntentX DSP
ADVANTAGES
Traditional Programmatic
WayMedia IntentX DSP
1
Automates your
programmatic
media buying for
effortless scale
2
Drives campaigns
with precision,
insight, and
unmatched agility
3
Helps you stay ahead
of competitors with
smarter audience
targeting
4
Builds bespoke,
intent-rich
campaigns tailored
to your goals
5
Connects you with
high-value,
business-ready
leads that convert
